A SINGER from the Highlands is set to swap Fort William for Los Angeles in a bid to make further inroads in the music industry.
Keir Gibson will perform at MUSEXPO Creative Summit 2022, in partnership with creative economy support network XpoNorth.
The annual global music industry and showcase event takes place in Burbank, California from March 20-23, with music, media, tech and consumer brands from around the world attending for its 26th edition – and its first in-person event since 2019.
The 20-year-old artist is set to perform in front of representatives from some of the biggest networks in the music community as part of the official opening night networking reception at SIR Studios in Hollywood.
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Sean Cousins, also from the Highlands, has run Gibson for four years.
He said, “XpoNorth has been a great help to us. I have lived in Inverness since I was 12 and always kept an eye on what they were doing.
“Their annual conference gives so much insight into the industry and is the only event so far north that opens so many doors for creatives. They’ve been amazing in connecting us with others in the industry here. and elsewhere, like inviting us to MUSEXPO, which really excites us.
“Keir was the first artist I worked with, it was a whole new thing for both of us, and it was great to build things together.
“MUSEXPO is a unique event in that it’s not open to the public, it’s very exclusive and an incredible chance for us to be up front and network with record label executives and agencies. It’s a huge opportunity for us to go out there and be part of that network. Keir has built a nice base in the UK and we would love to try to open doors in America now, you never know what might happen.
Alex Smith of XpoNorth said, “Connecting regional talent with potential industry partners is a key part of XpoNorth’s work and MUSEXPO provides a fantastic platform for Keir and his team to access a reach crossroads of the main networks of the music industry.
“We have a long-standing relationship with conference producers, A&R Worldwide, and are delighted to have partnered with them to provide another high profile opportunity to connect regional businesses to the international marketplace.”