Spotify has launched a new interactive career advice portal for artists called In Focus.
The music streaming service says the portal was launched to “help artists and their teams achieve their career goals.”
On the “In Focus” site, artists can choose from 21 “focus” areas in five career categories defined by Spotify, including “Create, Promote, Connect, Earn and Learn”.
For each of these five categories, Spotify says In Focus will “recommend the tools, resources and educational materials to help them reach their goals and get the most out of each stage of their career.”
Spotify says the Spotify for Artists team “is on a mission to put artists at the center of the music industry, providing them with the tools and information they need to build thriving fanbases on Spotify.”
The company cites other tools such as its playlist submission tool, Canvas, and the Soundtrap Capture app as all “aimed at giving artists more control.”
Spotify also lists its “Marquee” feature as one such tool. Marquee is Spotify’s paid in-app recommendation tool, which allows labels to pay cash to Spotify to directly announce priority releases to customers on the platform.
In a blog post delving deeper into the new educational site, Spotify says In Focus “is like an artist manager in your pocket that gives you the tools and guidance you need to achieve each of your career goals.”
On the In Focus site itself, the five career categories defined by Spotify, including “create, promote, relate, to winand learn“providing resources on everything from how to ‘upgrade your songwriting’, to how to ‘grow your superfans’.
Under the “Earn Revenue as an Artist” category, subsections include information on how to sell more merchandise, sell more tickets, earn streaming royalties, create new revenue streams and to “understand the music business“.
“Streaming royalties account for nearly two-thirds of the global recorded music market. So let’s make sure you understand the system, have the right label or distributor, and are ready to get your piece of the pie. »
Under the “earning streaming royalties” tab, Spotify states that “streaming royalties account for almost two-thirds of the global recorded music business. So let’s make sure you understand the system, that you have the right label or the right distributor and you’re ready to get your piece of the pie.”
In the ‘Create new revenue streams’ section, Spotify writes: “Rapid changes in media, live performance and technology are creating more and more monetization opportunities. Find out how you can diversify your revenue streams as an artist like never before.
“We understand, today’s music industry is complex – requiring artists and their teams to take on more responsibility than ever before”
Rob Fink, Spotify for Artists
Rob Fink, Senior Brand Marketing Manager, Spotify for Artists, said: “We understand the music industry today is complex, requiring artists and their teams to take on more responsibility than ever.
“We always talk to artists about the biggest questions and aspirations they have in their personal career path, and we designed In Focus as a direct result of that feedback.
“We want to take the guesswork out and help artists focus on what matters most to them so they can achieve their musical goals.”The music industry around the world