Italian rapper Rondodasosa has signed a recording contract with Warner Music Italy.
He is best known internationally for Eurovision, his recent collaboration with fellow Italian rapper Baby Gang and British band central cee. Rondodasosa also teamed up with Central Cee on Movie.
Rondodasosa is the stage name of Mattia Barbieri, a Milan-born rapper who rose to prominence in Italy with his debut single Free Samy, which racked up over half a million views on YouTube.
His track Louboutin, a collaboration with rapper Vale Pain, has gone viral. Inspired by American drill music, it drew comparisons to Pop Smoke critics.
Rondodasosa’s track Slatt has generated over 26 million streams on Spotify and helped gain a foothold in the US and UK markets.
Eurovision is featured on Central Cee’s mixtape 23, distributed by ADA division of Warner Music, which reached No. 1 in the UK. This collaboration helped him enter the Italian Top 30 Albums Chart, making the country one of the first outside the UK where Central Cee charted.
Rondodasosa said, “I’m really happy to sign with Warner Music. The Milan team has been behind the careers of some of the greatest rappers here in Italy, but they are also connected to a global network that will help me connect with new audiences around the world. My recent collaboration with Cench shows that drilling is becoming more global than ever and the opportunities are almost limitless.
Marco Alboni, Chairman and CEO of Warner Music Italy, added: “It is great to welcome Rondodasosa to the Warner Music family. He’s a standout talent who has already built a huge following and I know we can help take his career to the next level. The artists are looking forward to working with him and we are already talking about some super exciting projects.
The signing comes at a time when the Italian music industry is growing strongly. Figures from industry body FIMI showed the market grew by 27.8% in 2021 to a total value of €332.1 million.
Much of this growth has come from streaming, with Italian hip-hop fans being avid users of the streaming format.
Click on here for Tiffany Calver’s take on European opportunities for British rap.
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