YouTube Music signs up as icon sponsor at upcoming A&R Awards



Just two weeks away from the A&R Awards, YouTube Music has been confirmed as a sponsor of one of the event’s most prestigious categories, The Icon Award.

The A&R Icon Award recognizes someone considered a legend in the A&R music industry – and someone “whose professional exploits will influence generations to come.” This year’s winner will be announced later this week – alongside tributes from the artists and executives they’ve worked with over the decades.

Dan Chalmers, Director of YouTube Music, EMEA, said: “In a year in which the music industry has truly shown its endurance and creative strength, we are proud to once again support the A&R Awards. , which recognize the brightest and best creative talents. Across the country.”

Previous recipients of the Icon Award are Muff Winwood, Simon Cowell and Andy Macdonald.

The UK-focused A&R Awards presented by MBW will take place on the evening of Tuesday 9 November at the Grand Connaught Rooms in London. It is widely regarded as the most enjoyable night in the UK industry – and it is completely sold out.

Other categories for the 2021 event will include Songwriter of the Year, Producer of the Year, A&R of the Year: Contemporary Adult, A&R Administrator, A&R of the Year: Contemporary Black Music, A&R of the year: electronic / dance, song of the year and A&R of the year: Rock / Alternative.

There will also be winners announced in categories such as Major Label of the Year, Independent Label of the Year, Publisher of the Year, Management Company and Artist to Watch (in association with Vevo), plus, of course. , The Sir George Martin Price.

Abbey Road Studios, as always, is the main sponsor of the eventMusic trade around the world



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