Youtube shines a light on black culture and Memphis music scene – FOX13 News Memphis


MEMPHIS, Tenn. – Social media giant Youtube is bringing its Black Voices Fund to Bluff City.

The initiative launched in 2020 as a multi-year, $100 million commitment dedicated to giving black music artists and creators a platform and a voice.

It’s called the Future Insider program; As part of a 4-day workshop, those aspiring to pursue a career in the music industry can receive top-notch resources that will help them thrive on Youtube.

“Most people want to know how my content can be seen and how can I gain that number of subscribers and make sure that as many subscribers as possible can actually see my content,” said Tonya Dyson, executive director of Memphis Slim Collaboratory.

Dyson is one of two Memphis music organizations selected to push the initiative.

Memphis-area label Unapologetic was also chosen to team up on the project.

When asked what attendees should expect to get from the week-long session, in an interview with FOX13 president and shameless producer Kid Maestro replied, “just an overall sense of empowerment for being able to take their ambitions and creative talents and turn them into a sustainable career.

The workshops will consist of a series of virtual sessions that will share information on how to successfully manage the entertainment business.

Panelists will include well-known local and national artists, creators, and executives who are ready to provide attendees with real-world accounts on the subject.

“We wanted people to come and share their real-life experiences because it’s one thing to get that education and read stuff in a book, but it’s another thing to say I’ve heard such or such from Atlantic Records tell me to do it,” Dyson said.

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There will also be a discussion of entrepreneurial options, as well as a conversation about business survival beyond the superficial and material aspects, including the importance of prioritizing soundness and well-being. be general.

“It’s about how to be competitive in this creative industry and always manage well-being, always manage by taking care of yourself, your mind, your body and your spirit,” said the founder and producer of ‘Unapologetic, IMAKEMADBEATS. “Rather than what the creative industry has asked us to do in previous decades, which is to bury ourselves in the ground.”

Memphis rapper Big Boogie is set to be one of the panelists to share his knowledge and expertise relating to the music industry. The workshop is free and open to 18 to 26 year olds. The virtual event runs from March 21-24.


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